Are you developing innovative products and services for the 45 market? The baby boomer market represents over $2 trillion in annual spending power! The first of 76 million baby boomers turns 60 in January 2006 and by the year 2030 there will be 71.5 million Americans age 65 and older, more than double the number of American currently within that demographic. A massive demographic shift means new opportunities for growth, service and profit. Do you have a business plan or start-up venture that shows significant business potential for this burgeoning market?