Today on Marketing Prof's Daily Fix, Paul Barsch writes "Glorifying the Gut." He references the trends that we have seen recently that push business people to use intuition and gut feel, instead of real facts and data to make decision.
Thank goodness though, that Paul seems to think that the pendulum may be swinging back to people doing their homework and using analysis to make decisions. There is always room for gut feeling as an entrepreneur, or someone running a small business. BUT that does NOT mean that one should ignore tools to help gather the appropriate information to make decisions. This is why planning is key. If you plan as you go, creating a plan for your business, your product launch, or your marketing campaign, you will be forced to lay out a structure that includes data and some research. Then you will have set goals and objectives that you can measure, to see whether they were successful. Now you are making decisions based on information -- and a little gut, instead of the other way around.
Sabrina Parsons, AKA Mommy CEO