I read a great article by Lena West on her InfoWorld Blog a few days ago. She was talking about how people looking to join your company aren't just looking at the paycheck and health benefits, they're also looking for a forward thinking company.
While on my speaking tour, an attendee shared a story about a company with a pretty solid track record and decent growth rates. It seems that a smart young woman, fresh out of college, was interviewing for a tech position within this company. When she was offered the position, she hesitated to accept.
When asked why she simply said, "Honestly, I took a look at your website and I'm not sure that your company is advancing technologically. You don't have a blog, and your website is basically flat. You're a tech-based company and I thought you would be a bit farther along in your adoption than this." Clearly, the company wanted to employ her, but she was not sure if she wanted to be employed by the company.
I think this is not only an interesting comment from a prospective employee, but also from a potential customer or client.
What's missing from your online company presence that would cause someone to think you aren't quite embracing the new or available technology? Are you engaging your customers? Are you letting them buy and run or are you turning them into evangelists. Does your Web site bring them back again and again by offering just that little something different?
Social Media Marketing Manager