Ok, let's see a show of hands! How many of you have a Potemkin village business plan? Come on! 'Fess up! You know it's true. It's OK. It's safe to admit it here in the comfortable anonymity of reading someone else's blog.
Potemkin village \puh-TEM(P)-kin\, noun:
An impressive facade or display that hides an undesirable fact or state; a false front.
Wikipedia says the Potemkin villages were, purportedly, fake settlements erected at the direction of Russian minister Grigori Aleksandrovich Potemkin to fool Empress Catherine II during her visit to Crimea in 1787. According to this story, Potemkin had hollow facades of villages constructed along the desolate banks of the Dnieper River in order to impress the monarch and her travel party with the region's value...
Sound like a familiar business practice?
Many entrepreneurs and business owners only write a business plan when forced to by banks, lenders, investors or others sources of financing. The plans are inflated, glossy, filled with hyperbole, have only a passing resemblance to the business' real condition, and are discarded and forgotten as soon as the immediate need is past.
So drop that Potemkin facade. Your business plan can be a vital, instructive, guiding process for your business, helping you visualize where you are now, where you want to go and what adjustments you can or should make to achieve your goals.
Go on. You can do it. Put some real substance into your plan. Build on a stable foundation, hammer together a sound structure, and fill it with reality-based content. Review that plan every month, analyze the results and when you remodel, know why you are doing it.
Nobody really wants their business to be blown down the first time adversity huffs and puffs.
Palo Alto Software