Let the games begin. One of Sunday's megadollar pitches has launched a PR spin tauting the sponsor's anonymity. Well the actual ad on Sunday may not come with direct sales pitches but the ad is certainly meant to drive target customers to other channels where some sort of pitch most definately will take place.
This is an example of an evolved, integrated communication strategy. The thirty second spot aired to hundreds of millions of viewers is not a stand alone message. It is a "marker". It allows for viewers to follow its enticements back to friendlier confines where a more thorough marketing campaign can be executed. Consumers segment themselves based on their own interests. This allows the next level of communication to assume a higher level of involvement. For marketers, the, "Heart Attack" approach serves as a great example of how to maximize your investments over many different mediums.
This Sunday, watch for how many of the ads try to bring the viewers online. And if you follow them online, look for the numerous ways that they will try to engage you.