So Google, which grew up on well-placed and well-managed text ads, is looking for greater user experience ads in the future. Sean Ammirati quotes Google's Sheryl Sandberg on Next-Generation Advertising in a good post today on Read/WriteWeb. He points out the irony of talk of greater experience from the text-ad giant. He summarizes her talk at the SuperNova conference.
He was surprised as well with the suggestion that "Advertisements need to continue increasing personalization." And not surprised that she highlighted social networking and consumers creating content as other trends.
-- Tim Berry