When I was in Journalism grad school 30-some years ago no self-respecting publication wanted even the appearance of flavoring editorial with ad revenues. Of course lots did, black eye or not, because of all the obvious cynical reasons. And they still do today, according to this survey. At least in tech publications. Of 35 online computer-related publications, 23 (66 percent) refused editorial influence in exchange for advertising. Of remaining 12, seven publications agreed to editorial service in exchange for advertising or cash.
-- Tim Berry
Comments