Writing a winning business plan pitch

After a business plan has been written, the next stage often involves pitching the plan to prospective investors.

This very fact means that the plan authors and management team should be one and the same and that ‘outsourcing’ the business plan writing process should not be considered. It is not just the content of the business plan that is being scrutinised. The capabilities of the management team are also on show, and hence their ability to deliver a presentation in a clear, concise and convincing manner are vital to the overall objective - that of convincing an investor to invest in the business. These prospective investors are not investing in a physical document, but in an idea and in those proposing to deliver the idea.

Click here to read a list of tips to maximise your chances of success when pitching to investors.