Mplans Blog Authors

Pete Whalen
Pete has 14 years of marketing experience in research, consulting, sales and promotions. He has worked with Nabisco, Anheuser Busch, The Orlando Magic and DeRoyal Medical. Additionally, he founded a marketing consulting firm that advised over 15 small and medium sized businesses on growth strategies and planning. He received his marketing degree from Florida State University and an M.B.A from St. Louis University. Pete is currently a marketing instructor at the University of Oregon and is pursuing his Ph.D.

Beth Anne Whalen
Beth Anne Whalen has 13 years of sales, sales management, and marketing experience. She has worked for Enterprise Rent-A-Car, First Advantage Corporation, and Raymond James. She was also co-founder and president of Beth Anne is currently the Director of Business Development for Palo Alto Software, where she focuses on retail product management, corporate sales, and new channel development. She also serves as a guest lecturer in sales development at the University of Oregon. Beth Anne received a BS in Economics from Florida State University in 1994.

Noah Parsons
Noah Parsons, currently Chief Operating Officer for Palo Alto Software, was previously co-founder and co-owner of an entrepreneurial business that eventually became Palo Alto Software in the UK. That company was founded in London in 2001 and was purchased by the parent company in 2002. Currently Noah focuses on developing new products and managing both internet and retail sales channels.

Noah previously was founder and co-director of a successful internet consulting company based in the Silicon Valley, with a focus on web usability, interaction design, and business strategy. Noah had been Director of Production at (since absorbed into the eBay network) and Senior Producer at Yahoo!, managing the profitable classifieds section of the Yahoo! site network.

Noah was awarded a BA from Princeton University in 1996.